Social Creative Lead, Real-Time & Reactive

📋 Description

• Monitor culture and platform trends to spot real-time opportunities.
• Concept, create, and publish content quickly—often within hours.
• Shoot, edit, write, and publish scrappy content; lead others when needed.
• Partner with social, brand, comms, and legal to move ideas to live execution.
• Balance speed with judgment—know when to act fast, elevate, or hold.
• Mentor team members on craft and decision-making in fast-moving environments.

🎯 Requirements

• Significant experience creating real-time or reactive social content for brands.
• Strong track record of culture-driven content that drives immediate engagement.
• Deep understanding of platform dynamics and short-form video trends.
• Proven ability to publish quickly with strong tone, voice, and relevance.
• Experience co-creating with creators and influencers in fast-moving environments.
• Balance brand integrity with culture without forcing relevance.
• Experience cross-functionally with brand, marketing, and communications teams.
• Strong creative instincts in writing, video, and visual storytelling.

🎁 Benefits

• Remote-eligible role; may require occasional office or offsites as agreed.
• Airbnb is committed to inclusion and belonging; all qualified individuals are encouraged to apply.
• Disability-inclusive application and interview process; accommodations available on request.