Demand Generation Marketing Manager

📋 Description

• Own paid acquisition campaigns end-to-end across Google, PMAX, and LinkedIn Ads.
• Scale MQLs via paid channels while improving lead quality through testing.
• Manage budgets, run experiments, and diagnose funnel performance.
• Design an experimentation roadmap across creatives, audiences, bidding, landing pages, and forms.
• Partner with Sales on pipeline reviews and lead quality expectations.
• Analyze performance with Salesforce, Tableau, Mixpanel, and in-platform tools.

🎯 Requirements

• 4+ years in B2B demand gen or performance marketing.
• End-to-end paid media management: budgets, bids, audiences, optimization.
• Expert Google Ads (Search/PMAX) and LinkedIn Ads with testing.
• Full-funnel optimization: MQL → SAL → meeting → closed deal.
• Data fluency: Salesforce, Tableau, Mixpanel, and ad platforms.
• Technical marketing: conversion tracking, UTMs, attribution.

🎁 Benefits

• Fully remote work within the contiguous U.S.
• Health coverage: medical, dental, and vision options.
• Company-paid Life/AD&D options to add others.
• 401(k) with employer match plus FSA/HSA options.
• Generous vacation, sick and parental leave.
• Pet insurance, home office stipend, and EAP.