Brand Copywriter

Smalls is looking for a cat-obsessed Brand Copywriter who understands that cats aren't just small dogs and isn't afraid to write copy that reflects cats’ true, uncompromising nature. This role is perfect for a wordsmith who gets excited about challenging pet industry conventions and crafting authentic messaging that resonates with cat parents. You'll work closely with our Associate Creative Director of Copy and creative team to develop compelling copy across marketing campaigns, retail materials, brand communications, and everything in between. As part of our creative team, you'll help shape how we talk about cats in a dog-first world, writing copy that's both culturally disruptive and conversion-focused while staying true to the authentic cat-human bond.

What You'll Do:

• Write compelling copy across multiple channels including email campaigns, paid social media, advertising, packaging, and retail materials

• Collaborate with creative and marketing teams to develop integrated campaign messaging that drives engagement and conversion

• Create product descriptions, retail copy, and sales materials that authentically communicate Smalls' value proposition to cat parents

• Support brand storytelling initiatives by writing blog content, customer stories, and educational materials about cat health and nutrition

• Develop email marketing copy for acquisition, retention, and lifecycle campaigns that speak directly to cat parent pain points and desires

• Write copy that captures our brand voice while driving community engagement and reflecting current cat culture trends for channels like social

• Partner with designers to ensure copy and visuals work seamlessly together across all touchpoints

• Maintain brand voice consistency while adapting tone and messaging for different audiences and channels

• Research cat parent insights, competitor messaging, and industry trends to inform copy strategy and keep messaging relevant

• Write clear, compelling CTAs and headlines that balance brand authenticity with performance marketing best practices

• Support customer service and retention teams by developing messaging frameworks and copy templates

• Contribute creative ideas during brainstorming sessions and help develop concepts from initial idea to final execution

What we'll love about you:

• You have 2+ years of copywriting experience, preferably with consumer brands, DTC companies, or agencies

• You have a strong portfolio showcasing versatility across channels including email, social, advertising, and long-form content

• You have exceptional writing skills with ability to adapt voice and tone for different audiences and platforms

• You understand direct-response copywriting principles and what drives engagement and conversion

• You're a cat parent with genuine understanding of cat behavior, needs, and the unique cat-human relationship

• You're genuinely curious about cat culture, pet industry trends, and willingness to challenge conventional pet marketing

• You possess strong collaboration skills and ability to take creative direction while contributing original ideas

• You are detail-oriented with excellent proofreading skills and commitment to error-free copy

• You're self-motivated with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment

What you’ll love about us:

• Mission-Driven Company: We love cats and we're here to make nine lives ten.

• People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.

• Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.

• Competitive Salary: Make some $$$.

• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.

• Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.

• Free Product: Free cat food every month.