Senior Web Performance Marketing Manager (B2C)

Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in today’s digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.   In 2021, we went public on the New York Stock Exchange, and we haven’t stopped growing since!  

We’re looking for an Experienced Performance Marketing Manager to scale the audience and revenue of multiple cross-platform products. This role will report to the Director of Growth Marketing (B2C).. 

In today’s highly competitive product landscape, solid digital marketing strategy and execution are more important than ever. We are seeking a super-talented team member who can take responsibility for the paid advertising operation of various B2C products we own. This position offers a unique opportunity to drive growth.

So, what will you be doing all day?

Your role as part of the Marketing team means your daily responsibilities may include:

• Creating and executing a strong multi-channel performance marketing strategy for both web and mobile-web products to help acquire new customers at an ambitious ROAS
• Analyzing and reporting on the performance of your campaigns and driving marketing decisions based on KPIs
• Implementing tracking methods to ensure accurate measurement 
• Crafting beautiful and enriching content and landing pages in collaboration with the creative team
• Performing research on the latest trends & competitors to spot growth opportunities
• Owning complex user journeys, with multiple KPI’s such as CVR to purchase & Trial, Sign-ups, and more 

This is the perfect job for someone with:

1. 5+ years of hands-on media buying experience for B2C web products (mobile experience - advantage)
2. A knack for identifying target audiences and proficiency with Native, PPC, Programmatic, and Display advertising
3. Campaign automation & optimization - Manage and fine tune AI led campaigns (Google PMAX, Meta Advantage+, programmatic DSPs) for best results.
4. Solid technical experience and understanding using pixels, UTMs, and Google Analytics (AppsFlyer - advantage)
5. Excellent analytical skills and a passion for extracting actionable insights from data
6. AI-driven data & audience insights - Leverage ML tools for audiencesegmentation, predictive LTV, and spotting growth opportunities. 
7. Creativity, motivation, and a structured approach - High skill with generative AI for creative & copy for quickly producing and testing ads, copy, and landing pages
8. Fluent English

*All Similarweb offices work in a hybrid model, so you can enjoy the flexibility of working from home with the benefits of building face to face connections with fellow Similarwebbers.*

 The B2C team acts as an independent unit, leading diverse products in a startup state of mind. We are a highly collaborative, supportive and dynamic team that enjoys a fast-paced informal environment.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

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