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Showpad is seeking a Vice President of Product Marketing in London to lead the global product marketing strategy for its SaaS platform. This executive role partners with product, sales, marketing, and customer success to shape market opportunities, positioning, and go-to-market plans that accelerate revenue growth.

Overview

As VP of Product Marketing, you will define product positioning, messaging, ICPs, and buyer personas; drive product launches; develop enablement materials; and lead cross-functional initiatives across a fast-growing SaaS company.

Responsibilities

Develop and execute worldwide go-to-market strategy for Showpad's product portfolio.
Define product positioning, messaging, and purchaser personas.
Lead cross-functional teams across product, sales, marketing, and customer success.
Plan and manage product launches, competitive intelligence, pricing strategy, and demand generation.
Create sales enablement materials and partner enablement resources.
Analyze market trends and measure campaign effectiveness to inform strategy.

Qualifications

10+ years of product marketing leadership in B2B SaaS, preferably at scale.
Proven track record of launching products and driving revenue growth.
Strong strategic thinking, communication, and collaboration skills.
Experience leading teams and influencing senior leadership.

Why Showpad

Join a fast-growing SaaS company in London and lead a critical function at the intersection of product and market.

Application

Apply via the Greenhouse listing: https://job-boards.greenhouse.io/showpad/jobs/6781675

Showpad