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b2b saas seo youtube digital pr generative engine optimization📋 Description
- Develop and execute an organic discovery strategy for AI and traditional search.
- Strengthen off-site brand authority with citations and backlinks.
- Lead organic search across partner networks, directories, communities.
- Stay ahead of AI discovery trends and algorithm updates.
- Partner with PR and Communications to maximize earned media.
- Lead YouTube optimization and multi-channel organic growth.
🎯 Requirements
- 5+ years in SEO, Digital PR, or digital marketing (B2B SaaS).
- Proven experience building organic strategies across owned and third-party channels.
- Strong knowledge of modern SEO, semantic search, schema markup, and AI search.
- Familiar with Generative Engine Optimization and Answer Engine Optimization.
- Hands-on with non-traditional search: YouTube, Reddit, Quora, B2B directories.
- Strong analytical skills with SEO analytics tools.
- Excellent communication and collaboration across PR, brand, and content.
- Bachelor's degree in Marketing, Communications, IT, or related.
🎁 Benefits
- Onboarding with role-specific training and mentorship.
- Leadership program and Appian University for growth.
- Tuition reimbursement for further education.
- Inclusive community via affinity groups.
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