SEO & AEO Manager

📋 Description

• Set and evolve SEO + AEO strategy across markets aligned to priorities.
• Build and run annual SEO + AEO calendar for peak trading moments.
• Collaborate with Product, Design & Tech on technical SEO improvements.
• Build commercial cases for SEO/AEO initiatives with impact and risk.
• Lead organic content program via Digital PR agency.
• Advance AEO maturity with structured discovery and roadmap.
• Establish monitoring to identify signals and mitigate risks.
• Produce stakeholder-ready reporting on performance and next steps.
• Ensure SEO/AEO tooling to identify opportunities and monitor visibility.
• Partner with country leads to align global best with local nuance.
• Simplify SEO/AEO concepts for stakeholders during peak planning.

🎯 Requirements

• Proven experience owning and delivering SEO growth in complex retail/ecommerce with peaks.
• Strong technical SEO expertise and collaboration with Product/Engineering.
• Track record building commercial cases for roadmap prioritisation.
• Experience managing external partners/agencies with briefing, QA, performance management.
• Working knowledge of AEO / AI-influenced discovery; define success metrics and manage risk.
• Confident using analytics and search toolsets to diagnose performance and shape recommendations.
• Excellent communicator; translates complexity into clarity.
• Collaborative, pragmatic and cross-functional across markets.

🎁 Benefits

• Competitive pay and bonuses; pension plans and staff discounts.
• Private healthcare (UK) and mental health support.
• Dog-friendly offices (London & NL).
• Hybrid working with 1-3 days in office; flexible holidays.
• Learning allowances and development programs.