Write and optimize blog posts, pillar pages, landing pages, and web copy for procurement/finance keywords
Structure articles with an answer-first framework to rank for AI Overviews and answer engines
Build topic clusters that address user questions beyond single keywords
Refresh and update content to improve rankings and align with current search intent
Write compelling meta titles, H1s, and descriptions that earn clicks
Collaborate with Zip's SEO/AEO Manager on briefs, keyword research inputs, and editorial calendars

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