Related skills
customer insights interviewing qualitative analysis dovetail battlecards๐ Description
- Interview buyers, prospects, and sales to capture the deal story beyond CRM.
- Qualitatively code interviews to extract consistent themes.
- Identify competitor claims and buying criteria from customers.
- Synthesize insights by role, segment, and context into concise reports.
- Partner with PMM, GTM, and Product to inform roadmap and field strategy.
- Provide customer backed evidence for battlecards and narratives.
๐ฏ Requirements
- Interviewing mastery with senior buyers and sellers.
- 3-5+ years with Revenue, Sales, or Product teams and enterprise sales cycles.
- Synthesize qualitative data into themes and executive summaries.
- Deliver insights to senior leadership with confidence.
- Direct experience in Win/Loss Analysis, Deal Desk or qualitative research.
๐ Benefits
- Fertility assistance and generous parental leave.
- Employee affinity groups.
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