Related skills
analytics gtm demand generation brand strategy plg📋 Description
- Own Cloudinary’s global marketing function end-to-end (demand gen, brand, PR, events)
- Own pipeline creation and marketing-sourced revenue
- Define and execute a hybrid GTM strategy (enterprise & PLG)
- Build and optimize a global demand generation engine
- Partner with Sales, RevOps, Product, and execs on GTM and forecasting
- Lead a distributed, high-performing marketing and SDR team
🎯 Requirements
- Experience leading global B2B SaaS marketing with revenue ownership
- Deep expertise in enterprise demand gen, brand strategy, PR, and SDR leadership
- Strong communication and collaboration across diverse teams
- Track record marketing to enterprise leadership in complex buying cycles
- Experience partnering with Sales to drive alignment and revenue growth
- Strong analytical mindset; apply data to improve funnel ROI
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