Senior Vertical Marketing Manager

📋 Description

• Define and execute vertical marketing strategy for the assigned GTM Pod.
• Develop ICPs, value propositions, use cases, and competitive positioning.
• Partner with Product, Data Science, and Revenue Marketing to embed data into vertical narratives.
• Translate AI-driven capabilities into industry-specific messaging for buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, ROI tools, customer stories) to improve win rates.
• Lead campaigns with GTM leaders to generate qualified pipeline and drive awareness across channels.

🎯 Requirements

• 6–8 years of B2B marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or related fields.
• Proven ability to drive measurable pipeline and revenue through vertical or segment-focused marketing.
• Strong ability to translate complex AI-driven or data-centric tech into clear industry narratives.
• Experience partnering with sales and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and ability to manage multiple initiatives in a fast-paced environment.