Senior Vertical Marketing Lead

Added
13 days ago
Type
Full time
Salary
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Related skills

abm events

πŸ“‹ Description

  • Set vertical strategy with sales; define priority verticals and multi-channel motion.
  • Orchestrate multi-channel campaigns across paid, lifecycle, content, ABM, and events.
  • Co-own pipeline with sales; weekly reviews; feedback loops for lead quality.
  • Develop vertical assets with PMM and Content (case studies, decks, assets).
  • Measure pipeline; report weekly to the VP Marketing.

🎯 Requirements

  • 8+ years in B2B SaaS marketing; owned vertical/ABM demand programs.
  • Hands-on across paid media, lifecycle marketing, events, enablement.
  • Partner with sales to co-own pipeline generation.
  • 0-to-1 builder; comfortable with ambiguity and broad mandate.
  • Outcomes-oriented; measure by pipeline and revenue.
  • Analytical and collaborative; strong async communication.

🎁 Benefits

  • Great Place to Work Certified
  • Innovative & Inclusive Culture
  • Flexible Work Setup: remote-first with hub options
  • Healthcare coverage from day 1
  • Retirement plans with company match
  • Unlimited PTO
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