Related skills
abm events go_to_market📋 Description
- Define quarterly vertical strategy with sales; design multi-channel motions.
- Lead campaigns across paid, lifecycle, content, ABM, and events.
- Co-own pipeline with sales; run weekly reviews and feedback loops.
- Develop vertical assets with PMM and Content (case studies, decks, outbound assets).
- Measure pipeline and influence; report weekly to VP Marketing.
- Collaborate cross-functionally with Sales, PMM, Performance, Lifecycle, Content, and Events.
🎯 Requirements
- 8+ years in B2B SaaS marketing; proven vertical/ABM demand gen.
- Hands-on across paid media, lifecycle, sales enablement, events.
- Partner with sales to co-own pipeline generation.
- 0-to-1 builder; creates systems and playbooks; thrives with ambiguity.
- Outcomes-driven; measure pipeline and revenue, not vanity metrics.
- Cross-functional collaborator with strong analytical thinking.
🎁 Benefits
- Remote-first work setup
- Healthcare coverage from day 1
- Retirement plans with company match
- Unlimited PTO
- Annual learning & wellness benefit
- Career progression & professional development
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