Senior Vertical Marketing Lead

📋 Description

• Set vertical strategy with sales; identify priority verticals.
• Orchestrate multi-channel campaigns across paid, lifecycle, ABM, events.
• Co-own pipeline with sales; weekly pipeline reviews.
• Develop vertical assets with PMM and Content.
• Measure pipeline; report weekly to VP Marketing.
• Lead cross-functional campaigns with Sales, PMM, Content, Events.

🎯 Requirements

• 8+ years in B2B SaaS marketing owning vertical/ABM programs.
• Hands-on with paid media, lifecycle marketing, sales enablement, events.
• Partner with sales to co-own pipeline; weekly reviews.
• 0-to-1 builder; create systems and playbooks from scratch.
• Outcomes-driven; measure pipeline and revenue, not vanity metrics.
• Collaborative, proactive cross-functional partner across teams.

🎁 Benefits

• Great Place to Work Certified culture.
• Remote-first with hub locations (Toronto, Austin, Barcelona).
• Healthcare from day 1; retirement matching.
• Unlimited PTO; learning and wellness benefits.
• Monthly book perk; career progression opportunities.
• In-office lunch and commuter benefits in hub cities.