Related skills
google ads youtube audience segmentation display demand gen📋 Description
- Lead high-volume creative testing at scale; influence direction and production.
- Run high-budget Google Ads (mid–7 figures) campaigns: Demand Gen, GDA, YouTube.
- Build and test campaign structures, bid strategies and audience architectures.
- Own KPIs in Google Ads and BI tools; turn data into actionable steps.
- Proactively recommend UX/funnel improvements grounded in data.
- Monitor industry trends and translate insights into testing opportunities.
🎯 Requirements
- 4+ years Google Ads experience with strong DTC results.
- Deep knowledge of Google Ads — Demand Gen, GDA, YouTube; Applovin a plus.
- Proven success in structured, high-volume creative testing at scale.
- Strong grasp of visual creative formats that win at scale.
- Expert bid and audience strategy: first-party data, segmentation, expansion.
- Analytical with Excel, GA4, Tableau; data-driven decision maker.
🎁 Benefits
- Remote-friendly culture with hubs and 700+ professionals.
- Opportunity to manage $1M+ budgets and drive ROI.
- Growth-focused environment with cross-functional collaboration.
- Work on Muscle Booster, Yoga-Go, and WalkFit products.
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