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analytics brand_marketing📋 Description
- Own Pilates & Strength GTM: positioning, messaging, launches.
- Collaborate with Product, Creative, Sales, Retail, Media, Analytics.
- Turn product vision into commercially viable go-to-market plans.
- Define clear category strategy with measurable goals.
- Lead end-to-end GTM initiatives and decision making.
- Elevate creative quality while preserving performance economics.
🎯 Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 5-7 years in brand or product marketing for physical products.
- Experience launching new products or categories with customer education.
- Ability to make decisions with incomplete information and move fast.
- Strong creative judgment across brand and performance contexts.
- Understanding of performance marketing fundamentals, funnel economics, ROI.
🎁 Benefits
- Remote, flexible collaboration across teams.
- Opportunity to build and define a new category.
- Growth-focused marketing leadership role.
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