Related skills
forecasting sql python excel bi📋 Description
- Enable budgeting and strategic planning within marketing with leadership alignment.
- Develop performance read-outs and lead leadership presentations.
- Day-to-day performance reporting; analyze channels and recommend spend changes.
- Build ad-hoc analyses and insights on trends and performance drivers.
- Identify optimization opportunities across funnel, category, country, and channel expansion.
- Leverage AI tools for advanced reporting and insights.
- Collaborate with Analytics, Data Science and Finance on forecasting and bidding models.
- Guide learning agendas and testing initiatives for planning-to-results alignment.
- Define requirements for marketing reporting dashboards with Analytics.
🎯 Requirements
- 3-5 years of relevant experience with performance marketing, analytics, and finance.
- Experience forecasting and influencing decisions based on trends.
- Strong Excel modeling; BI/analytics tools; marketing platforms; dashboards.
- Advanced data skills (e.g. SQL, Python) preferred.
- Experience with ROAS and LTV:CAC frameworks, attribution models, MMM.
- Lifecycle strategies including acquisition, retention, and email marketing reporting.
- Experience managing marketing budgets in a marketplace or lead generation model.
- Excellent business acumen and storytelling, tailored to execs and cross-functional teams.
🎁 Benefits
- DEI commitments and inclusive culture
- Global, diverse team with growth opportunities
- G2 Gives and philanthropy programs
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