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crm salesforce healthcare marketingautomation pardotπ Description
- Own the positioning and messaging across the buyer journey.
- Develop value propositions, ROI narratives, and client-facing assets.
- Build buyer personas across the hospital buying committee and tailor messaging.
- Map priorities/objections to key moments in the sales cycle and align across teams.
- Create ROI models and business cases for executive buyers.
- Define go-to-market plans and ensure clean handoffs across Product, Sales, and Customer Success.
π― Requirements
- 5β7+ years of experience in solution marketing, product marketing, or closely related commercial discipline.
- Backgrounds in healthcare consulting, healthcare strategy, revenue cycle, supply chain, or healthcare operations are highly relevant.
- Demonstrated ability to lead through influence and to work with β and present in front of β senior executives.
- Experience in Healthcare Supply Chain, OR, perioperative workflows, implant management, revenue cycle, value analysis, or other healthcare verticals.
- Proven ability to translate complex solutions into clear value propositions, ROI narratives, and executive-ready content.
- Experience with CRM software and Marketing Automation (Salesforce and Pardot preferred).
π Benefits
- Long-Term Incentives (equity or incentive plans)
- 401(k) Match
- Work-from-Home Flexibility
- Flexible Time Off (Unlimited PTO)
- Parental Leave
- Comprehensive Medical and Dental Benefits
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