Own end-to-end design of personalization and experimentation programs.
Collaborate with customer engineering, product, and marketing to implement personalization.
Act as a domain authority, guiding stakeholders through best practices and tradeoffs.
Lead hands-on delivery: POCs, reference implementations, production deployments.
Integrate personalization with enterprise platforms (CDPs, CRMs, analytics, identity/privacy tooling).
Design delivery patterns across SSR/CSR/SSG/ISR and edge personalization.

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