Senior Social Media Manager

📋 Description

• Own and evolve Upwork’s social media strategy with annual and quarterly plans and metrics.
• Define how social drives discovery, relevance, and credibility with non-followers.
• Lead, coach, and develop a team of social managers and hybrid contributors.
• Establish clear goals and development plans with consistency and accountability.
• Build a test-and-learn culture for content, formats, and distribution.
• Partner with Brand, Content, SEO, Influencer Marketing, and Paid Media to amplify impact.

🎯 Requirements

• 8+ years leading organic social at scale, owning strategy for a primary channel.
• Strong creative and editorial judgment with a performance mindset and testing.
• Deep understanding of social platforms, esp. LinkedIn and YouTube, for B2B/B2C.
• Proven senior-level ownership and end-to-end execution with minimal oversight.
• Exceptional written communication, moving between copy and executive-ready docs.
• People leadership experience, setting goals, coaching, and developing managers.

🎁 Benefits

• Comprehensive medical coverage for you and your family.
• Unlimited PTO.
• 401(k) plan with matching.
• 12 weeks of paid parental leave.
• Employee Stock Purchase Plan.