Related skills
content creation data analysis cross-functional collaboration team leadership instagram📋 Description
- Define and evolve Instagram & YouTube strategies in India
- Build culture-forward programming for relevance and distinctiveness
- Identify real-time cultural moments for authentic brand moments
- Establish creative principles to differentiate Airbnb in-feed
- Lead a team of social creatives to produce platform-native content
- Partner with Marketing, Comms, Product, and Regional teams
🎯 Requirements
- 12-15+ years in social media strategy and execution
- Track record building impactful social strategies (campaign and always-on)
- Experience leading and developing social creative teams
- Deep expertise in Instagram and YouTube formats, algorithms, audience
- Strong creative judgment balancing brand & platform storytelling
- Excellent written and verbal communication skills
🎁 Benefits
- Commitment to inclusion and belonging
- Equity programs and Employee Travel Credits
- Hybrid work arrangement and global collaboration
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