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analytics b2b google ads attribution ga4π Description
- Own global B2B paid search strategy across Google/Microsoft Ads.
- Build and execute a paid search roadmap aligned to MQL, pipeline, and revenue.
- Optimize keywords, audiences, bidding, and landing pages for CAC and leads.
- Run experiments to continuously improve performance.
- Collaborate with analytics, RevOps, and content on attribution and messaging.
- Scale the paid search budget to grow pipeline and enter new markets.
π― Requirements
- 6+ years hands-on Paid Search/SEM experience.
- Owned paid search as primary B2B demand gen in Sales-Led growth.
- Strong analytics with data-driven decision making.
- Hands-on with Google Ads, Microsoft Ads, GA4, SA360.
- Experience tying paid search to demand gen and revenue strategy.
- Excellent communication; ability to influence senior stakeholders.
π Benefits
- Health benefits and dental coverage.
- Maternity/ parental leave top-up.
- Generous PTO policy.
- RSU program for most employees.
- Retirement matching program.
- Free 1Password account.
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