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salesforce b2b google ads plg ga4📋 Description
- Own global paid search strategy for PLG and Sales-Assist motions
- Manage large paid search budgets with pipeline and revenue outcomes
- Build and scale experimentation programs in paid search
- Lead AI-enabled workflows to accelerate planning, testing, and optimization
- Collaborate with Web, Revenue Ops, Growth, and Marketing Analytics
- Drive performance across CAC, ROAS, MQL, and pipeline
🎯 Requirements
- 7+ years of paid search/SEM in B2B SaaS or dual B2B/B2C
- Experience leading PLG/self-serve and sales-assisted paid search
- Proven budget ownership with pipeline and revenue outcomes
- Expert in Google Ads, Microsoft Ads, SA360, GA4
- Strong B2B attribution and Salesforce-integrated reporting
- Analytically rigorous and able to influence senior stakeholders
🎁 Benefits
- Health and dental benefits
- Parental leave top-up programs
- Generous PTO and retirement matching
- RSU program for most employees
- Free 1Password account
- Paid volunteer days
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