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market research positioning sales enablement insurance messagingπ Description
- Own Cresta's insurance and travel & hospitality positioning and messaging.
- Develop industry personas and pain points to guide messaging.
- Partner across product, sales, solutions, and marketing for GTM strategies.
- Lead vertical launches with industry narrative and sales enablement.
- Provide data-driven view on wins/losses to guide roadmap and positioning.
- Move fast, balance strategy with hands-on execution to win complex industries.
π― Requirements
- Bachelor's degree in Marketing, Business Admin, or related field.
- 7+ years product/solutions marketing in Insurance or Travel & Hospitality.
- Experience managing cross-functional or cross-team projects.
- Excellent communication; comfortable presenting to executives.
- Strong research skills; data-driven market analysis experience.
π Benefits
- Medical, dental, and vision coverage for you and family.
- Flexible PTO to take the time you need.
- Paid parental leave for new parents.
- Retirement savings plan to prepare for future.
- Remote work setup budget for home office.
- Monthly wellness stipend to stay balanced.
- In-office meals and commuter benefits for onsite staff.
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