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b2b saas fintech gtm machine learning ai📋 Description
- Own the go-to-market strategy for large, multi-location service segments from positioning to launch.
- Build and evolve a funnel with Sales, Product, Growth; blend PLG with direct sales.
- Partner with Strategy & Operations to define ICP, pipeline, conversion, ACV, and retention.
- Lead market research and competitive analysis to surface upmarket pain points and trends.
- Equip marketing with channel assets and arm sales with collateral and case studies.
- Shape product roadmap decisions based on customer insights and market demands.
🎯 Requirements
- 4+ years of Product Marketing in B2B SaaS, fintech, or related industry.
- Proven end-to-end experience taking a company into a larger customer segment.
- Deep understanding of sales enablement and competitive positioning that moves win rates.
- Exceptional ability to drive alignment across marketing, sales, product, and creative.
- Data-driven instincts — make calls based on funnel and customer signals.
- You’re already building with AI and will bring a POV on AI accelerating product marketing.
🎁 Benefits
- Flexible PTO
- Competitive health & dental insurance, premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefits — employees can contribute starting day 1
- Professional development stipend for approved learning expenses
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