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gtm positioning sales enablement messaging plg📋 Description
- Define and own end-to-end GTM strategy with Integrated Campaigns to drive results.
- Develop and maintain messaging and positioning for enterprise tech personas.
- Drive high-impact product launches from flagship releases to incremental feature updates.
- Equip Sales and Success with enablement materials like battlecards, pitch decks, and customer stories.
- Act as the connective tissue between Product, Partnerships, and Sales for product-market fit.
- Analyze performance data and customer feedback to refine positioning and growth opportunities.
🎯 Requirements
- 8+ years in B2B SaaS product marketing.
- Deep technical depth; comfortable with developers and engineers; translate tech into value.
- Proven track record scaling products from 1 to 10 and 10 to 100; PLG/SLG experience.
- Product intuition; distill complex tech into simple narratives.
- Collaborative leader; partner with Product to align roadmaps with market needs.
- AI and tech curiosity; eager to leverage AI tools to boost productivity.
🎁 Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to dietary preferences
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