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positioning product marketing german messaging ai📋 Description
- Refine messaging and value propositions for the HeyJobs product suite.
- Plan and orchestrate go-to-market for launches and major initiatives.
- Create high-impact sales decks, one-pagers, and battlecards.
- Collaborate with Product and Sales on launches and campaigns.
- Analyze user behavior and content effectiveness to identify gaps.
- Run A/B tests and iterate quickly using data and insights.
🎯 Requirements
- At least 3 years in Product Marketing with launches and GTM.
- Expertise in positioning, messaging, ICP definition.
- Exceptional German writing and storytelling.
- Customer-centric with strong personas, pain points, and journey mapping.
- Comfortable with conversion optimization and funnel analysis.
- Strategic thinker with hands-on output and AI as multiplier.
🎁 Benefits
- People & Values: respectful culture and diversity.
- Transparent communication with monthly All-Hands and Q&A.
- Work-life balance: holidays, extra days, and WFA policy.
- Career growth: 7-step framework and regular reviews.
- Mental health support via nilo.health and related programs.
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