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b2b saas positioning figma messaging aiπ Description
- Own end-to-end go-to-market for new and relaunched products.
- Build and maintain a launch calendar and milestone framework.
- Create launch assets: messaging, pages, emails, press, stories, and video assets.
- Shepherd cross-functional launch readiness and internal docs/templates.
- Own Miter's core messaging and positioning across audiences.
- Build customer marketing and expansion programs including cross-sell and upsell sequences.
π― Requirements
- 5+ years in B2B SaaS marketing with strong messaging and positioning experience.
- Proven experience running product launches end-to-end across product, sales, and marketing.
- Research and synthesis to inform strategy from customer conversations, competition, and data.
- Strong writing and storytelling; turn product features into buyer-focused messages.
- Analytics fluency; define and track KPIs like launch impact and expansion ARR.
- Comfortable using AI to scale content and marketing workflows.
π Benefits
- Competitive compensation: salary, commission, and equity.
- Medical insurance: comprehensive medical, dental, vision.
- 401(k) retirement plan: company-matched contributions.
- Unlimited PTO: take the time you need to recharge.
- Parental Leave: generous 16-week paid leave.
- Learning & Development: annual educational allowance.
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