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b2b saas fintech gtm product marketing messaging📋 Description
- Own product messaging and positioning; make features clear and client-focused.
- Own go-to-market comms plans for new product launches.
- Create marketing materials to support growth across ICP segments.
- Drive product thought leadership and build Upvest’s product community.
- Translate market and client insights into input for Product and Growth teams.
🎯 Requirements
- 5+ years in B2B SaaS product marketing, fintech or API infra.
- Translate complex product features into clear, value-driven narratives.
- Drive GTM strategies for product launches at scale-ups.
- Collaborate with Product, Sales, and Marketing teams.
- Background in finance or investments.
- Outcome-focused with KPIs and impact measurement.
🎁 Benefits
- Regulated products or multi-regional market entry expertise.
- Experience building and scaling product communities.
- Proactive in applying latest product marketing practices.
- German language skills (C2).
- Flexible hybrid/remote work across Europe.
- 30 days annual leave and sports benefits.
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