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gtm seo demand generation sem abmπ Description
- Lead product launches across the Fivetran portfolio; drive adoption and value.
- Develop messaging and positioning for Enterprise and Commercial segments.
- Own strategic projects and act as a generalist across narratives and workstreams.
- Partner with Product, Sales, Demand Gen, ABM, and Marketing to land messaging.
- Hybrid role based in London; two days in office weekly.
π― Requirements
- 5-8+ years in product marketing or GTM; B2B data/enterprise SaaS preferred.
- Demonstrated range across launches, adoption, campaigns, and strategic narrative.
- Enterprise/Commercial focus with ABM, SEO/SEM, and demand gen understanding.
- Ability to develop outcome-based narratives for technical and executive audiences.
- Collaborates with Product and Sales to translate roadmap into customer value.
- Exceptional communication, strong project management, and data-driven decisions.
π Benefits
- 100% employer-paid medical insurance*
- Generous PTO, sick time, parental leave, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Monthly cell phone stipend
- Access to an innovative mental health support platform for employees and dependents
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