Related skills
analytics copywriting messaging segmentation deliverability📋 Description
- Own messaging and positioning for Circle’s Email Hub surface.
- Develop differentiated messaging to show Email Hub's value via email.
- Craft high-impact copy across website, emails, and launch assets.
- Guide go-to-market strategy for Email Hub features and improvements.
- Enable GTM team with sales enablement materials (decks, FAQs, demos).
- Develop customer-facing enablement to help customers leverage Email Hub.
🎯 Requirements
- 5+ years in product marketing, preferably in high-growth software; focus on messaging.
- Exceptional written communication; strong writer/editor in async remote teams.
- Proven ability to craft messaging that drives adoption and revenue growth.
- Strong storytelling and simplification; translate complex products into clear narratives.
- Experience leading GTM strategies for new launches; cross-functional.
- Deep understanding of customer personas and pain points; customer-first messaging.
🎁 Benefits
- Fully remote: work from anywhere in the world.
- 35 days PTO annually; sabbatical after 5 years.
- Generous global compensation + startup equity.
- 100% medical coverage for you and family.
- Parental leave and home office stipend.
- Learning & development stipend and annual bonus potential.
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