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sales enablement competitive intelligence product launches thought leadership ai toolsπ Description
- Own end-to-end GTM for product launches: segmentation, positioning, planning.
- Partner with product management to translate roadmap into market value propositions.
- Develop messaging frameworks for priority use cases and buyer personas.
- Collaborate with demand gen, content, and field marketing to land launches.
- Define launch metrics and post-launch analysis to optimize outcomes.
- Drive sales enablement content, ROI tools, and onboarding with sales leadership.
π― Requirements
- 5β8+ years in product marketing in B2B SaaS/enterprise tech.
- Proven ability to lead end-to-end product launches.
- Strong experience building sales enablement that improves win rates.
- Own and operate competitive intelligence with actionable insights.
- Experience contributing to category creation or thought leadership.
- Exceptional written and verbal communication for technical and business audiences.
- Autonomy with multiple workstreams and senior stakeholder influence.
- Proficiency with AI tools to accelerate research and content.
π Benefits
- Stock options
- Health, vision, and dental plans
- 401K plan
- Flexible paid time off and parental leave
- Flexible working environment and on-site office amenities
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