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hubspot b2b saas mixpanel cybersecurity product marketing📋 Description
- Conduct market research and competitive analysis to identify trends and growth
- Be the product expert; translate insights into positioning and personas
- Produce value propositions and messaging to differentiate products
- Plan and execute launch campaigns with product, sales, and CS
- Build assets such as pitch decks, datasheets, and content
- Represent UpGuard at industry events and conferences
🎯 Requirements
- 4+ years of product marketing in B2B SaaS
- Experience with early-stage products and early customer discovery
- Passion for customer insight and pain points
- Comfortable with Product/executive conversations
- Hands-on: landing pages, screen recordings, copy
- Data-driven; use GA/HubSpot/Mixpanel; open to AI tools
🎁 Benefits
- Monthly lifestyle subsidy for wellbeing
- WFH setup allowance within 3 months
- $1500 annual L&D allowance
- Annual leave plus 2 UpGuardian days
- 18 weeks parental leave
- Fully remote with hardware, device security, and Generative AI subsidies
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