Go-to-Market strategy and product positioning
Own GTM for B2B payments and financing; expand to SaaS for home improvement trades
Develop differentiated messaging across payments, financing, and operations
Lead cross-functional launches and adoption campaigns for payments and financing
Collaborate with Marketing and Sales for integrated lifecycle campaigns
Define KPIs and analyze performance to drive revenue growth

🎯 Requirements

7+ years in B2B or B2B2C product marketing with fintech/payments experience
Strong understanding of merchant services and B2B payments
Experience with early-stage product lines and GTM contribution
Proficiency with product marketing analytics and campaign tools
Highly analytical with storytelling, positioning, and messaging
Excellent communication and stakeholder management

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