Related skills
market research b2b saas positioning sales enablement messagingπ Description
- Own product positioning and messaging for the Canada market
- Define GTM plans for new features and products
- Build sales enablement materials (decks, battlecards)
- Synthesize customer research, market trends, and personas
- Ensure cross-functional alignment across Product, Marketing and Sales
- Drive adoption, activation, and retention through lifecycle initiatives
π― Requirements
- 5+ years in Product Marketing or similar in B2B SaaS
- Proven GTM strategy and product launches
- Strong cross-functional collaboration with Product and Sales
- Exceptional messaging and storytelling skills
- Data-informed mindset with analytics experience
- Ability to simplify complex products into clear value
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