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market research gtm positioning growth strategy messaging📋 Description
- Surface consumer, market, and business insights; monitor signals.
- Define product positioning and messaging across features.
- Drive feature adoption and membership growth; track engagement.
- Lead GTM for new features; define audiences and craft briefs.
- Shape the PMM calendar; time launches with consumer moments.
- Lead cross-functional work with Product, Design, and Channel teams.
🎯 Requirements
- 5+ years in consumer product marketing, ideally with a D2C app.
- Proven full-cycle feature GTM launches that drive adoption.
- Strong PMM craft: positioning, briefs, and narratives.
- Strong consumer instincts; synthesize signals into decisions.
- Self-directed and adaptive; thrive in ambiguity.
- Curiosity, humility, empathy; passion for outdoors.
🎁 Benefits
- Competitive comp with equity and performance bonuses.
- Health, dental, and vision coverage.
- Unlimited PTO and company holidays.
- No-meeting days monthly for product improvement.
- Fully paid parental leave.
- 401k match and financial wellness resources.
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