Related skills
hubspot mixpanel cybersecurity google analytics generative ai📋 Description
- Conduct market research and competitive analysis to identify trends and growth opportunities.
- Be the product expert; translate customer insights into positioning and personas.
- Create compelling value propositions and messaging that resonate with target buyers.
- Plan and run launch campaigns for new products and features with cross-functional teams.
- Build sales and marketing assets like decks and datasheets.
- Represent UpGuard at industry events as a subject matter expert.
🎯 Requirements
- 4+ years in B2B SaaS product marketing.
- Experience with early-stage products and early customer discovery.
- Passion for customer insight and pain-point discovery.
- Able to discuss with Product and executive teams.
- Willing to mock up landing pages, create screen recordings, and copy.
- Data-driven; use Google Analytics, HubSpot, and Mixpanel to drive decisions.
🎁 Benefits
- Monthly lifestyle subsidy for wellbeing (all regions)
- WFH setup allowance to enable remote work
- $1500 USD annual Learning & Development allowance
- Annual leave: PTO plus two UpGuardian leave days
- 18 weeks paid parental leave
- Fully remote environment; top-spec hardware provided
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