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gtm product marketing sales enablement messaging cross-functional collaboration📋 Description
- Lead brand and messaging unification of Prepared and Carbyne into Axon 911.
- Own product positioning, messaging frameworks, launch strategy, and GTM.
- Partner with Product Management to translate capabilities into customer messaging.
- Develop enablement materials, sales narratives, and launch assets.
- Drive cross-functional alignment among product, sales, enablement, and leadership.
- Write and refine copy across launches, campaigns, and brand storytelling.
🎯 Requirements
- 5-10 years of experience in product marketing, GTM, or related roles.
- Autonomous or sole product marketer in lean/high-growth environments.
- Led rebrand, repositioning, or major brand transformation.
- Strong cross-functional partnership with Product, Sales, Enablement, and Execs.
- Exceptional communication and storytelling; writing messaging and collateral.
- Experience in competitive markets with emphasis on positioning and differentiation.
🎁 Benefits
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Learning & Development programs
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