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crm hubspot video editing b2b saas gtm📋 Description
- Understand ICP and customer pain points
- Define product positioning, value props, and persona messaging
- Translate capabilities into customer benefits and outcomes
- Ensure messaging consistency across site, materials, and in-product
- Develop competitive differentiation and storytelling
- Lead GTM for product launches with cross-functional teams
🎯 Requirements
- 5+ years in product marketing at AI or B2B software
- Proven track record building and executing marketing strategies
- Storyteller with strong written and verbal communication
- Proficient in Google Slides/PowerPoint for sales collateral
- Self-starter; able to define and execute product marketing end-to-end
- Bonus: CRM platforms (HubSpot) and video tools (Camtasia/Descript/Loom)
🎁 Benefits
- Competitive compensation with meaningful ownership
- Unlimited PTO
- 401k
- Wellness benefits, including free therapy sessions
- Technology & Work from Home reimbursement
- Flexible work schedules
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