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gtm positioning messaging launch sports tech📋 Description
- Define and execute GTM strategy for the product area with segmentation and planning.
- Close gaps in user, industry, and competitive knowledge through research.
- Own positioning and messaging; ensure differentiation across segments.
- Lead launch planning with product management and design; translate insights into launches.
- Drive feature adoption via channels, partnerships, and GTM motions.
- Measure GTM effectiveness; identify gaps and drive iterative improvements.
🎯 Requirements
- Bachelor's degree; 5–7 years in product marketing in B2B/B2C, high-growth.
- Strategic thinker; translate insights into positioning and GTM plans.
- Strong communication and executive presence; build cross-functional relationships.
- Comfortable operating in ambiguity; build structure in evolving product areas.
- Sports tech background; understand landscape; basketball knowledge bonus.
- Based in NYC or Tri-state; available for regular onsite travel.
🎁 Benefits
- Hybrid work in Manhattan, NY office.
- Unlimited vacation policy.
- Technology stipend - $4,000 every 2 years.
- WFH stipend - $500 annually.
- Full health benefits (medical, dental, vision, HSA/FSA).
- 401K with company match.
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