Senior Product Marketing Manager

📋 Description

• Conduct market research and competitive analysis to identify growth.
• Be the product expert; translate customer insights into positioning and personas.
• Create value propositions and messaging that differentiate our products.
• Plan and execute launch campaigns for new products and features.
• Build sales and marketing assets like pitch decks and datasheets.
• Be a subject matter expert for Sales/Marketing; represent UpGuard at events.

🎯 Requirements

• 4+ years of product marketing experience in B2B SaaS.
• Experience with early-stage products and early customer discovery.
• Passion for customer insights and pain points.
• Able to discuss with product and executive teams.
• Willing to mock up landing pages, create screen recordings, and copy as needed.
• Data-driven; proficient with Google Analytics, Hubspot, and Mixpanel.

🎁 Benefits

• Monthly lifestyle subsidy for wellbeing.
• WFH setup allowance within first 3 months.
• USD 1500 annual Learning & Development allowance.
• Annual PTO plus 2 extra leave days.
• 18 weeks paid parental leave.
• Personal leave allowance (sick & carer’s leave).