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market research positioning saas sales enablement messagingπ Description
- Drive GTM planning and execution for new Hatch feature launches.
- Maintain understanding of competitive landscape, trends, and customer needs.
- Assess market needs and research to influence new product development.
- Develop narratives that drive new customer acquisition and product adoption.
- Partner with Enablement, Sales, AMs, and SEs to ensure adoption and growth.
- Track and synthesize win/loss data.
π― Requirements
- 5+ years in B2B product marketing with positioning, messaging, and GTM.
- Strong competitive intelligence instincts to translate signals into strategic narratives.
- Working command of AI tools; actively building skills and showing results.
- Builder's mindset: create structure in ambiguous environments to influence cross-functional partners.
- Experience in SaaS; Home Improvement/Home Services is a bonus.
π Benefits
- Full medical, vision, and dental coverage from day one.
- 15 days PTO, 12 paid holidays, plus one floating holiday.
- Up to 14 weeks parental leave.
- Monthly wellness subsidy.
- Work from home reimbursement.
- 401(k) retirement savings plan.
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