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storytelling b2b saas gtm product marketing market strategy📋 Description
- Define the Story: craft messaging for fraud/payments across buyer journeys.
- Grow the Business: define GTM strategies with marketing, sales, and success teams.
- Lead Product Launches: plan launches with Product to reinforce Forter as market innovator.
- Be a Partner to Field: support live deals; translate insights into roadmap.
- Run the Win/Loss Program: analyze win/lose reasons; share lessons across company.
- Know the Market: become expert on competitors and customers; translate trends into insights.
🎯 Requirements
- Location: Remote; East Coast preferred; travel 2–3x/yr.
- Proven Track Record: 4+ yrs in B2B SaaS product marketing; analytics a plus.
- Storytelling: empathize with customers; tailor messaging for diverse audiences.
- AI Prowess: leverage AI tools to drive efficiency and scale impact.
- Communication Skills: build relationships across global stakeholders.
- Growth Mindset: self-starter; build programs from scratch.
- Curiosity: learn customers and tech; become product expert.
🎁 Benefits
- Competitive salary
- RSUs
- 401K matching
- Health, vision, dental
- Home office allowance
- Generous PTO
- Half-day Fridays
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