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data analytics fintech gtm messaging notion📋 Description
- Develop clear, differentiated messaging for mortgage, HELOC, and crypto products.
- Create tailored messaging for homeowners, mortgage partners, advisors, and investors.
- Ensure consistency of messaging across channels and materials.
- Define and execute GTM plans for new product launches across HELOC, mortgage, and crypto.
- Lead cross-functional launch work: decks, FAQs, demos, pages, release notes.
- Collaborate with Product to manage release calendar and track activation/adoption.
🎯 Requirements
- 6+ years in product marketing across B2B and DTC.
- Experience in fintech/financial services with legal/compliance collaboration.
- Proven ability to build/lead/scale product marketing in a high-growth company.
- Strong PM skills; manage multiple priorities and timelines (Notion a plus).
- Exceptional storytelling and communication translating complex features into clear narratives.
- Experience with market research, customer interviews, and competitive analysis.
🎁 Benefits
- Comprehensive medical, dental, and vision coverage.
- Employer-paid premiums for employees and dependents on select plans.
- Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits.
- Employer-paid life and disability insurance.
- 11 observed holidays and PTO plan.
- Up to 12 weeks of paid family leave.
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