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gtm positioning messaging ai data-drivenπ Description
- Develop deep customer insights and translate into positioning
- Build end-to-end GTM strategy from positioning to launch
- Define messaging across in-product, email, help center, and enablement
- Coordinate cross-functional enablement across Revenue, CX, Lifecycle
- Act as a customer-centric partner to Product, Design, Legal, and stakeholders
- Manage multiple product areas, balancing depth with breadth
π― Requirements
- 6+ years in product marketing with ownership of positioning, messaging, and GTM
- Track record building and executing GTM plans from scratch across channels
- Clear communicator translating product and business decisions to customers, sales, and execs
- Uses data to size opportunities, measure impact, and test strategy
- Experience conducting/directing customer research and turning findings into positioning
- Comfortable with ambiguity and shifting scope as priorities evolve
π Benefits
- Hybrid work: 3 days/week in SF with a flexible remote option up to 4 weeks/year
- Equity and comprehensive benefits
- Entrepreneurial culture with growth opportunities
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