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market research gtm sales enablement messaging b2b📋 Description
- Develop expertise in buying committee dynamics (CFO, CHRO, and more).
- Articulate differentiated product positioning for stakeholder audiences.
- Design go-to-market plans for launches and feature enhancements.
- Lead sales enablement and competitive intelligence efforts.
- Collaborate cross-functionally to reflect the customer journey.
- Influence pipeline and revenue with measurable outcomes.
🎯 Requirements
- 5–8 years product marketing in B2B/B2B2C healthcare.
- Experience marketing to HR/benefits or People leadership.
- Familiarity with mental health benefits/employee wellbeing.
- Strong market research and competitive positioning.
- GTM strategy execution across multiple product lines.
- RFP support and multi-stakeholder deals.
🎁 Benefits
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists via Modern Health.
- Generous Time Off
- Company-wide Collective Pause Days
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