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analytics seo go_to_market automation📋 Description
- Lead naming and positioning for new products; align with Product updates.
- Plan and execute product launches: messaging, timing, budgets, cross-functional coordination.
- Partner with Research & Insights to inform strategy and go-to-market planning.
- Monitor competitors and identify market opportunities for differentiation.
- Develop sales enablement materials and train account teams on messaging.
- Collaborate with content and creative partners to develop marketing materials and case studies.
🎯 Requirements
- 6+ years in marketing with product marketing expertise.
- Proven track record of successful product launches and go-to-market execution.
- Excellent written and verbal communications translating features into messaging.
- Attention to detail and strong project management.
- Knowledge of SEO, keyword research, and Google Analytics.
- Experience with marketing automation tools and campaign measurement.
🎁 Benefits
- Flexible schedules and unlimited time off.
- Health, dental, and vision insurance for employees and families; HRA.
- Fully paid life insurance and optional supplemental coverage.
- Dependent and healthcare flexible spending accounts.
- EAP and 401(k) with up to 6% match.
- Home-office setup allowance for remote staff ($1,000).
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