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messaging ai manufacturing go_to_market industrial_software📋 Description
- Own positioning and messaging for key manufacturing verticals.
- Drive end-to-end GTM strategy for product launches.
- Translate market/competitive insights into clear value messaging.
- Build scalable sales enablement to improve win rates.
- Define metrics for adoption, pipeline impact, and effectiveness.
- Develop high-impact thought leadership content (case studies, webinars, whitepapers).
🎯 Requirements
- 6-8+ years in product marketing driving adoption and positioning.
- Experience owning end-to-end GTM and cross-functional launches.
- Strong analytical foundation using market research and insights.
- Excellent communication and stakeholder management.
- Familiarity with manufacturing/industrial software; regulated domains a plus.
- Bachelor's degree in Marketing, Business, or Communications.
🎁 Benefits
- Direct impact on product and culture.
- Company equity.
- Comprehensive benefits: Health, Dental, Vision, Disability, 401k.
- Flexible schedule and unlimited vacation.
- Virtual events and happy hours.
- Fitness subsidies.
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