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gtm product marketing stakeholder management crypto playbooks📋 Description
- Partner with Product teams to shape strategy, audiences, and value props.
- Own end-to-end GTM for new launches: messaging, channels, launch plans.
- Drive cross-functional execution with Product, Design, Growth, Compliance, and regions.
- Build launch frameworks and repeatable PMM playbooks across products.
- Track performance and optimize post-launch: adoption, activation, funnel.
- Develop lifecycle strategies after launch to sustain engagement and retention.
🎯 Requirements
- 5+ years in Product Marketing in fintech or regulated environment.
- Proven track record leading multiple launches from discovery to optimization.
- Strong positioning, messaging, and narrative-building skills.
- Experience partnering with Product and Design; influence without authority.
- Comfortable in regulated contexts balancing speed with compliance.
- Crypto expertise or strong generalist mindset across trading/investments/banking.
🎁 Benefits
- Competitive salary with value-based pay.
- Work-Life Harmony in a hybrid setup.
- Generous annual leave and time off.
- Employee Referral Program with rewards.
- Comprehensive Health & Pension Benefits.
- Workation: 30 extra days to work remotely worldwide.
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