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crm shopify data analysis gtm product marketing📋 Description
- Revenue ownership across ecommerce funnel to hit targets.
- Lead end-to-end GTM for new products and market expansions.
- Define positioning, pricing, and packaging to maximize conversions.
- Own on-site experience: merchandising, pages, checkout flows.
- Use data and customer insights to identify growth; voice of customer in roadmap.
- Build cross-functional alignment across Product, Eng, Demand Gen, Sales, CX.
- Enable Sales with messaging and content for conversions.
- Partner with Demand Gen on integrated campaigns to drive demand.
- Set KPIs and lead ongoing performance optimization.
🎯 Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 5-7 years in product marketing, brand, and ecommerce with GTM success.
- Strong understanding of ecommerce platforms, marketing, research, and messaging.
- Experience optimizing product visibility with Shopify direct-to-consumer channel.
- Excellent communication, storytelling, and presentation skills; protect brand across channels.
- Ability to collaborate cross-functionally and influence decisions.
- Proficiency in ecommerce tools, marketing automation platforms, CRM, and data analysis.
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